Our story
Our story
Healthier people, healthier planet
Nutrient Rescue was founded in 2016 after Michael and Samantha Mayell experienced the energy, vitality and general good health that came after they switched to an organic plant-based diet. They discovered that 63% of Kiwis don't eat the recommended amount of fruit and vegetables a day, so for whatever reason a lot of people weren’t experiencing the health benefits of good nutrition. In fact, it is possible to be overweight yet malnourished which means your body doesn’t have the essential vitamins, minerals and fibre it needs. This can lead to physical and mental health problems.
They decided to set up a health food company dedicated to helping people increase their nutrition levels in a quick, easy and affordable way. Working with a qualified nutritionist and food technologist, a red and green superfood powder was created that did just that.
A decision was made to only use New Zealand grown plants due to the fertility of the land and subsequent quality of the plants, as well as to give the farming community a viable plant-based opportunity, meant less harm to our planet. Very quickly they realised that many people around the world were facing the same problem. So after discovering that Nutrient Rescue was in fact helping New Zealanders, they decided to turn to helping people from all over the world, starting with our neighbours in Australia - 46% of Australians don’t eat the recommended amount of fruit and 92% of vegetables a day.
Nutrient Rescue is a social enterprise - a business set up to solve a social problem at its heart. Our product is good for the planet and its people.
A few years on and we realised that many people wanted the benefits of detoxification from our Green Shot and the immunity and energy boosting benefits of the Red Shot together. And that's how the Double Shot was born – the perfect plant-based wholefood powder, which with just 2 scoops a day could give you the equivalent of up to 8 serves of fruit and vegetables.
Through the years we’ve continued to believe that organic is best. We’re proud to say that our powders are almost exclusively organic, and we’re expecting to be 100% organic by the end of 2022.
Our future journey will focus on bringing you more nutrient-dense whole food powders to help with a range of needs the world over.
At Nutrient Rescue, we believe everyone should have easy access to plant nutrients they need to fuel their bodies and be their best selves - because the better you feel, the more good you can do.
We exist for 2 reasons:
Healthier people
The dominance of highly processed foods in our diets means most of us aren’t getting the right nutrients. Nutrient Rescue makes it easy to dial up your daily intake of fruits and vegetables in an effective, convenient and affordable shot of nutrient-dense superfoods - the building blocks for health and wellbeing.
Healthier planet
By encouraging the need for people to get more organic, plant-based ingredients into their bodies, we're supporting an industry of hard-working local growers while providing farmers with an opportunity to diversify. Growing superfoods is also easier on the environment - making sustainability something we can truly celebrate.
Doing some good every day
Kilmarnock Enterprises
A charity that is closely aligned to our values. This is a charity that creates work opportunities for people with disabilities. Kilmarnock currently employ over 65 people, who they see as having a range of abilities, rather than disabilities. As a result of providing an inclusive and enriching paid working environment, their team are encouraged to unlock their full potential. Kilmarnock packs our superfood powders.
Braintree
Braintree is a wellness center for local people living with neurological conditions. Their purpose is to enable people with a neurological condition to keep living a life full of potential. Their aim is to help people discover that there is still a lot of life to be lived after a diagnosis and that there are choices they can make to manage their condition their way, so that they can continue to live independently in their homes and communities. Nutrient Rescue has donated $100,000 to this valuable cause.
Our care for our land
Our carefully selected New Zealand growers grow their nutrient-dense crops in organic or spray-free environments. Following the principles of sustainable farming, our growers make sure their crops are harvested at their peak to preserve the optimum levels of vitamins and minerals. There is a meticulous level of care from field to mill when harvesting the young plants, which are then gently dried before being crushed into powder and packaged, ready for you to enjoy all their wonderful benefits.
our growers
Organic blackcurrant farm
our growers
Pioneers in organic farming
Our family
Our driving force
Our leadership team have a genuine care for all people and the planet, and have been the driving force behind Nutrient Rescue since its inception in 2016.
Original founders, Michael and Samantha Mayell, created Nutrient Rescue out of a real need for an affordable and accessible nutrient-rich food source to aid overall health and wellbeing.
Simon Challies is a strong advocate for what we do; taking Nutrient Rescue shots every day made such a difference to Simon’s health, he bought into the company early on and has been heavily involved in the company from a desire to help other people experience the life changing results he has enjoyed.
Andrew Murray takes his Double Shot first thing in the morning and brings a wealth of experience to the Board from his work across a number of commercial and community organisations.
Our team
We’re a young company with a passionate team of people who genuinely believe in the power of good nutrition. What really gets us out of bed every morning is hearing real stories people share with us about how their daily Shot has improved their well being and in some cases has changed lives.
All our team, lead by our Chief Shotster Andrew, are committed to bringing you the best possible nutrition directly sourced from our wholefood suppliers at the best farms and orchards through to our front line team, all striving to be the best at what they do.
Luke, Ella, and our dedicated production team ensure the best possible ingredients are sourced, dried, powdered and delivered direct to your door. Debbie makes sure you get all the information you need which is clear, backed by knowledge and easy to understand. Maddie takes care of all our new Shotsters, while Ella makes sure that all our loyal customers are informed with the latest news, knowledge and things that help along the Nutrient Rescue journey. Rebecca focuses on our Shotsters in Australia, while our friendly Desiree is always at the end of the phone to cheer you along and help with any inquiries.
Our golden rules
Keep it real
All our products are made from 100% natural New Zealand home grown wholefoods. We will tell you exactly what’s in it, where it comes from, how it’s made and why it works. We are genuine, caring people who want people and the planet to be healthy.
Keep it simple
Our idea is simple. A powerful combination of nutrient-dense superfoods in powder form, mixed with water and taken as a convenient daily “shot”. With nothing else added, this is good nutrition made easy to keep you healthy.
Keep it up
We understand the power of a healthy daily habit, so whatever you do to improve your self-care it has to easily fit into your life. Our wholefood powders will boost your vitality if taken every day. We want to celebrate and encourage your wellbeing journey with you.
Our sponsorships
Saint Clair Vineyard half marathon
A fun 12km run through the some of New Zealand's most picturesque vineyards.
Godzone
An adventure racing team dedicated to a plant-based lifestyle and crazy racing.
Krazie Kapers
An annual 160km adventure trail. We provide product to the race entrants to support them through this amazing adventure.