Healthier people, healthier planet
Nutrient Rescue was founded in 2016 after Michael and Samantha Mayell experienced the energy, vitality and general good health that came after they switched to an organic plant-based diet. They discovered that 63% of Kiwis don't eat the recommended amount of fruit and vegetables a day, so for whatever reason a lot of people weren’t experiencing the health benefits of good nutrition. In fact, it is possible to be overweight yet malnourished which means your body doesn’t have the essential vitamins, minerals and fibre it needs. This can lead to physical and mental health problems.
They decided to set up a health food company dedicated to helping people increase their nutrition levels in a quick, easy and affordable way. Working with a qualified nutritionist and food technologist, a red and green superfood powder was created that did just that.
A decision was made to only use New Zealand grown plants due to the fertility of the land and subsequent quality of the plants, as well as to give the farming community a viable plant-based opportunity, meant less harm to our planet. Very quickly they realised that many people around the world were facing the same problem. So after discovering that Nutrient Rescue was in fact helping New Zealanders, they decided to turn to helping people from all over the world, starting with our neighbours in Australia - 46% of Australians don’t eat the recommended amount of fruit and 92% of vegetables a day.
Nutrient Rescue is a social enterprise - a business set up to solve a social problem at its heart. Our product is good for the planet and its people.
A few years on and we realised that many people wanted the benefits of detoxification from our Green Shot and the immunity and energy boosting benefits of the Red Shot together. And that's how the Double Shot was born – the perfect plant-based wholefood powder, which with just 2 scoops a day could give you the equivalent of up to 8 serves of fruit and vegetables.
Through the years we’ve continued to believe that organic is best. We’re proud to say that our powders are almost exclusively organic, and we’re expecting to be 100% organic by the end of 2022.
Our future journey will focus on bringing you more nutrient-dense whole food powders to help with a range of needs the world over.
At Nutrient Rescue, we believe everyone should have easy access to plant nutrients they need to fuel their bodies and be their best selves - because the better you feel, the more good you can do.
We exist for 2 reasons:
Doing some good every day
Our care for our land
Our carefully selected New Zealand growers grow their nutrient-dense crops in organic or spray-free environments. Following the principles of sustainable farming, our growers make sure their crops are harvested at their peak to preserve the optimum levels of vitamins and minerals. There is a meticulous level of care from field to mill when harvesting the young plants, which are then gently dried before being crushed into powder and packaged, ready for you to enjoy all their wonderful benefits.
Our golden rules
Keep it real
All our products are made from 100% natural New Zealand home grown wholefoods. We will tell you exactly what’s in it, where it comes from, how it’s made and why it works. We are genuine, caring people who want people and the planet to be healthy.
Keep it simple
Our idea is simple. A powerful combination of nutrient-dense superfoods in powder form, mixed with water and taken as a convenient daily “shot”. With nothing else added, this is good nutrition made easy to keep you healthy.
Keep it up
We understand the power of a healthy daily habit, so whatever you do to improve your self-care it has to easily fit into your life. Our wholefood powders will boost your vitality if taken every day. We want to celebrate and encourage your wellbeing journey with you.